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Definition – What does Digital Marketing mean?
Digital marketing is a broad term that refers to various and different promotional techniques deployed to reach customers via digital technologies.
Digital marketing is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.
Digital marketing is also known as Internet marketing, but their actual processes differ, as digital marketing is considered more targeted, measurable and interactive.
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